Purple

Coinciding with Purple's highly anticipated new premium mattress launch, we created a new, optimized website to serve as the brand’s omnichannel hub. The new site is focused on facilitating consideration, instilling confidence, guiding and enabling purchase through an enhanced, consumer-first user experience showcasing the inspirational, health and wellness lifestyle made possible through the brand’s advanced sleep solutions.

Our task involved elevating the Purple brand through refined storytelling and immersive product experience while seamlessly integrating the new design into their existing e-commerce platform. To accomplish this, the team at AKQA developed a comprehensive strategy, including an innovative modular design system, which allows for the implementation of incremental improvements over a phased rollout.