BlackRock

We partnered with BlackRock to improve and augment the aspiring personal investor. Leveraging BlackRock's unparalleled expertise alongside tailored content, we have developed a dynamic, self-directed conversational UI platform. This innovative interface empowers investors to delve into a wide array of topics, ranging from fund performance to retirement planning. By seamlessly integrating education and engagement, our platform inspires users to achieve their financial objectives, culminating in informed decisions, including the strategic acquisition of BlackRock funds.

Agency
Digitas
Deliverables
Design Director, Design System, Experience Design
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