Standing out in a crowded technical market

Despite its innovative technology and customer-centric approach, mParticle struggled to differentiate itself within an increasingly saturated technical market. Its inherently human perspective was often overshadowed by competitors who prioritized technical jargon and conventional platform designs.

Creating a uniquely human point of view

We collaborated with mParticle to refine their brand strategy and clarify their narrative through a distinctive visual approach that diverges from industry norms. The design system incorporates unexpected color combinations and typography pairings, resulting in a refreshingly approachable yet professionally credible aesthetic. To humanize their AI-powered platform, we translated the emotional impact of their technology through carefully curated imagery and illustrations. These visuals convey the sense of recognition and understanding experienced by individuals, establishing a uniquely human perspective that sets them apart from conventional industry approaches.

Equipped to lead their category with emotional resonance

mParticle's employees are now galvanized by a motivating purpose, supported by a sharpened leadership and product vision. We empowered them with the confidence and tools to lead their category through a reinforced identity and website design that resonates deeply with their core audience. The interface meticulously balances technical precision with emotional warmth through thoughtful micro-copy and interactive elements that respond with personality, creating a digital experience that is both sophisticated and approachable.