CoinFlex
Agency
Category
Year
Kettle
App concepting, Experience design, Prototyping
2021
Making crypto trading feel effortless
CoinFLEX had the technology to power advanced trading, but its platform felt dense and intimidating. Complex mechanics and steep learning curves created barriers for both seasoned traders and those new to crypto.
Making crypto trading feel effortless
CoinFLEX had the technology to power advanced trading, but its platform felt dense and intimidating. Complex mechanics and steep learning curves created barriers for both seasoned traders and those new to crypto.
Turning complexity into clarity
Working with Kettle, we redesigned the CoinFLEX platform to make trading intuitive and approachable. A new modular system keeps visuals consistent while adapting to different trading needs. The redesigned range selector and leverage slider offer precise, responsive feedback, while educational moments are woven naturally into the experience. Tooltips and guided cues help users learn without breaking their flow.
Turning complexity into clarity
Working with Kettle, we redesigned the CoinFLEX platform to make trading intuitive and approachable. A new modular system keeps visuals consistent while adapting to different trading needs. The redesigned range selector and leverage slider offer precise, responsive feedback, while educational moments are woven naturally into the experience. Tooltips and guided cues help users learn without breaking their flow.
A unified foundation for growth
The launch introduced a refined visual identity built on clean typography, balanced color, and clear hierarchy. The new design system brings order to every interaction, creating a seamless experience across CoinFLEX’s expanding ecosystem. The result is a platform that feels both advanced and effortless, helping users trade with confidence and ease.
A unified foundation for growth
The launch introduced a refined visual identity built on clean typography, balanced color, and clear hierarchy. The new design system brings order to every interaction, creating a seamless experience across CoinFLEX’s expanding ecosystem. The result is a platform that feels both advanced and effortless, helping users trade with confidence and ease.
