Connecting IBM with exceptional talent at scale

IBM's careers platform needed to support ambitious hiring targets of 90,000 people annually, but outdated design patterns and limited search capabilities created barriers between IBM and exceptional talent in today's competitive hiring landscape.

A fresh take on IBM's established design ecosystem

We created a comprehensive digital solution that honored IBM's established design ecosystem while introducing fresh, intuitive experiences for both candidates and recruiters. The platform employs a thoughtfully structured information architecture that guides users through a seamless journey, with carefully crafted micro-interactions that enhance engagement without sacrificing efficiency.

Typography and color application follow IBM's design language while introducing subtle innovations that breathe new life into the experience. Interactive elements feature purposeful animations that provide clear feedback, creating a responsive interface that feels distinctly IBM while elevating the recruitment experience to contemporary standards.

Global expansion across six major markets

The new careers experience launched across six major markets—German, Chinese, Japanese, Portuguese, Spanish, and French—with ongoing expansion to additional regions, ensuring IBM's global talent acquisition is supported by a world-class digital foundation. The design system accommodates multilingual content without compromising visual harmony, maintaining consistent spacing and typography across diverse character sets while respecting cultural nuances in each market.