Standing out in a crowded technical market

Despite innovative technology and customer-centric approach, mParticle faced the challenge of standing out in an increasingly crowded technical market. Their deeply human perspective was lost among competitors focused on technical jargon and stereotypical platform designs.

Creating a uniquely human point of view

We partnered with mParticle to refine their brand strategy and clarify their narrative through a distinctive visual approach that breaks from category conventions. The design system employs unexpected color combinations and typography pairings that feel refreshingly approachable while maintaining professional credibility. To humanize their AI-powered platform, we distilled the emotional impact of their technology through carefully selected imagery and illustrations that convey the joy of being seen and known as an individual, creating a uniquely human point of view that departs from industry convention.

Equipped to lead their category with emotional resonance

mParticle's employees feel galvanized around a motivating purpose, with sharpened leadership and product vision. We equipped them with the confidence and tools to lead their category through a reinforced identity and website design that speaks to their core audience with unmatched emotional resonance. The interface balances technical precision with emotional warmth through thoughtful micro-copy and interactive elements that respond with personality, creating a digital experience that feels as sophisticated as it is approachable.