Matching platform sophistication to crypto solutions

CoinFlex's sophisticated crypto solutions needed a trading platform to match. Their existing AMM offered opportunities for passive capital growth, but platform complexity created barriers for both experienced traders and crypto newcomers.

Transforming complex market mechanics into intuitive interactions

We created a comprehensive platform redesign that transforms complex market mechanics into intuitive interactions through a carefully considered visual system. The interface employs a modular component architecture that maintains visual consistency while accommodating diverse trading functions. Partnering with Kettle, we developed an interactive range selector and redesigned leverage slider with precise visual feedback mechanisms, while contextual education guides newcomers without disrupting trading flow through strategically placed tooltips and progressive disclosure patterns.

Cohesive design foundation for expanding ecosystem

The platform launched with a refined visual identity featuring updated typography and color palette that balances technical precision with accessibility. The design system establishes a cohesive foundation through consistent spacing, interaction patterns, and data visualization components that supports CoinFlex's expanding ecosystem while maintaining a unified experience across diverse product offerings.