Harmonizing digital touchpoints

Lincoln needed to harmonize their website, Lincoln Way app, and in-car HMI into a cohesive ecosystem that reflected their premium brand. Research revealed that discerning Lincoln clients valued efficiency and clarity over complexity.

Unified digital architecture that connects discovery to availability

We created a unified digital architecture that segments complex vehicle information into scannable sections through a sophisticated grid system and visual hierarchy. The interface employs restrained animations that reveal content at a measured pace, reflecting Lincoln's refined aesthetic. Multiple "Build Your Own" configurations integrate seamlessly with pre-built packages through an elegant component system that maintains visual consistency while accommodating diverse content needs, ensuring every path leads to location-based inventory that connects digital discovery to local availability.

Premium, tailored experiences that exceed expectations

From virtual key access to concierge services, every interaction reinforces Lincoln's commitment to premium, tailored experiences that meet the elevated expectations of luxury automotive clients. The visual language throughout creates moments of understated luxury through meticulous attention to spacing, typography, and subtle transitions that mirror the craftsmanship found in Lincoln vehicles themselves.