T-Mobile

T-Mobile provides customized wireless plans centered around the unique needs of small to large businesses. Centered around the belief that customers are partners, not vendors, they asked us to create an experience targeting business decision-makers (BDMs) and key influencers’ unique needs.
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Our solution uses an editorial approach with a new content strategy, allowing customers to quickly scan content, dive deeper into what best suits their needs, and overcome barriers in the decision-making process.

Agency
Digitas
Deliverables
Creative Direction, Experience Design, Rapid Prototyping, Design Guidelines

Outcomes

20%

Decrease in bounce rate

X2

New email captures

18

Components built

36

Component variations

The site is built with a scalable design system and flexible components, allowing content authors to no longer rely on developers and quickly create additional pages. To provide differentiation from the magenta-heavy consumer experience, the new approach uses primary colors of black and gray and reserves magenta for calls-to-action and branded photography.

In partnership with the styleguide, the component guide is a reference document for content authors. It answers content creation and usage questions and serves as a tutorial for building a web page using components.

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Nicholas Davidson©2024