Viceroy Hotels

Discovering the local experience.

Focused on the understanding Viceroy’s customer behaviors are current and trend for the future, we created a long-lasting digital experience that’s elegant, engaging and distinct. Using rich photography, VR, and 360 panoramas, each destination is immersive and packed with insider knowledge so guests can travel like a local. Once booked, an unparalleled level of service and luxury is streamlined through wearables and at-your-fingertips concierge service. Afterward, guests can become the new insider by sharing their experience and tips for future content.

Role

Design Director

Project Lead

Prototyping

UX Lead

Agency

Digitas, Chicago

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