John Deere

Modernizing a 182 year old company.

John Deere is a leader in manufacturing equipment for those who are linked to the land. We were tasked with redesigning and modernizing the online global presence for over 20 countries. With the understanding that users first identify products by industry, we developed a responsive, component-based design system that allows Deere to easily deliver tailored content while allowing customers to easily search, explore products, and engage with content.

Role

Design Director

Project Lead

Prototyping

UX Lead

Agency

Digitas, Chicago

Outcomes

0
Countries supported
+ 0 %
Increase in site traffic
- 0 %
Decrease in bounce rate

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