BlackRock

Providing expertise for the aspiring investor.

We partnered with BlackRock to improve and augment the aspiring personal investor. By combining BlackRock’s expertise with personalized content, we created a self-driven, conversational UI where investors can explore topics from fund performance to managing retirement. Compelling them to reach their financial goals and ultimately purchase BlackRock funds.

Role

Design Director

Prototyping

Agency

Digitas, NY

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