Elevating the customer in eCommerce.

In order to incorporate the ‘Every Day, Care’ campaign into whirlpool.com, we created a human-centered, immersive, and intuitive shopping experience. Working in collaboration with Whirlpool, we revamped their digital experience to give customers an easier way to discover new products and find information about their current model.


  • Design Director
  • Project Lead
  • Prototyping
  • UX Lead


  • Digitas, Chicago