John Deere

Modernizing a 182 year old company.

John Deere is a leader in manufacturing equipment for those who are linked to the land. We were tasked with redesigning and modernizing the online global presence for over 20 countries. With the understanding that users first identify products by industry, we developed a responsive, component-based design system that allows Deere to easily deliver tailored content while allowing customers to easily search, explore products, and engage with content.

Role

  • Design Director
  • Project Lead
  • Prototyping
  • UX Lead

Agency

  • Digitas, Chicago

Outcomes

19%

Rise in site traffic

39%

Decrease in bounce rate