• Role:
  • Design Director
  • Project Lead
  • Prototyping
  • UX Lead
  • Agency:
  • Digitas

John Deere

John Deere is a leader in manufacturing equipment for those who are linked to the land. We were tasked with redesigning and modernizing the online global presence for over 20 countries. With the understanding that users first identify products by industry, we developed a responsive, component-based design system that allows Deere to easily deliver tailored content while allowing customers to easily search, explore products, and engage with content.


Rise in site traffic after launch


Decrease in user bounce rate