BlackRock

Providing expertise for the aspiring investors.

We partnered with BlackRock to improve and augment the aspiring personal investor. By combining BlackRock’s expertise with personalized content, we created a self-driven, conversational UI where investors can explore topics from fund performance to managing retirement. Compelling them to reach their financial goals and ultimately purchase BlackRock funds.

Role

  • Design Director
  • Prototyping

Agency

  • Digitas, NY